What is an algorithm and why should I care?

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An algorithm is a complex formula that search engines use to analyze a website and determine its relevance to a search request. Every time you type words into the search bar in Google or other search engines, there are several factors that are considered and compared against other possible results (your competition) to determine what results to populate for you and what order they should appear in. With an understanding of how these algorithms function, a successful SEO strategy can be developed.

At Metrolytics, we stay current with the advances of these algorithms, ensuring your SEO will remain competitive. Contact us to discuss your SEO options!