Although Google does prefer sites which connect to social media profiles, it does not evaluate how many likes your Facebook page has or how many followers on other social media profiles you may have.
However, Facebook and other social medias can be excellent tools to direct people to your site, so your potential for visitors to your site increases with more active followers.
Also, just because several people have “liked” your business page on Facebook does not mean they actively follow your posts. Knowing the difference and understanding how to convert “likes” into active viewers can greatly increase your SEO rankings.
Metrolytics can help you manage your social media accounts. Contact us to learn how we can help.