A landing page is a single page site focused on one specific area of your business and leads viewers to the main site. It is not necessary for your site to have any landing pages, but they can strengthen your marketing efforts. By segregating certain areas of your business on landing pages, you have more opportunity to reach people interested in just those specific products or services.
If you are unsure if this is a worthy benefit for your company’s SEO efforts, contact us at Metrolytics for a free consultation.